March Data Review
Financial performance analysis for finance team — covering ad spends, ROI metrics, and 5-year NPV revenue projections.
Bing ROI (Real Revenue)
| Platform | Bing ROI |
|---|---|
| Android | 258.93 |
| iOS | 434.12 |
| Overall | 3.3x |
📌 Observation: Both platforms achieved exceptionally high ROI, with iOS significantly outperforming Android. The overall ROI remains strong.
5-Year NPV Revenue
| Platform | 5-Year NPV |
|---|---|
| Android | $199,324 |
| iOS | $230,935 |
| Overall | $430,259 |
📌 Observation: iOS generated slightly higher long-term and present value revenue compared to Android, despite lower ad spend and installs.
Ad Spend Breakdown by Platform
| Platform | Ad Spend Detail |
|---|---|
| Android | $79,979 |
| iOS | $53,196 |
| Overall | $130,175 |
📌 Observation: Android had the highest ad spend, followed by iOS. Total ad spend for Bing across both platforms was $133,175.
User Quality
iOS users deliver higher ROI and long-term value, indicating better monetization and retention.
Ad Spend Efficiency
Although Android spends more on ads, iOS achieves greater returns per dollar spent.
Install Volume
Android has a larger install base, but iOS converts installs into revenue more efficiently.
Market & Channel Mix
High ROI driven by effective channel selection (Apple Search Ads, Google Play Ads) and targeting markets with low CPI and high user value.
